SEDC Free Webinar: Demand Response in Smart Cities, Dec. 4th.

Posted on: November 26th, 2014 by webstamp No Comments

The SEDC would like to invite you to join us on Thursday December, 4th 2014 at 16:00 CET for our free webinar on “Demand response in Smart Cities”. 

The future of our electricity system is decentralised. In the coming years, the grid will evolve towards a more horizontal model where the local actors – and in particular consumers – will play a key role. Smart cities will be characterized by the inclusion of consumers as active parts in the management of our grids. Seizing the opportunity, an eco-system of companies is growing and making a wide range of services possible.

What is the potential contribution of households? How consumers can help in maintaining the quality of electricity? And what are the new challenges for the management of the local grid?

4 leading companies will tell us more about existing programmes and exciting perspectives involving consumers in our local electric system. Specialised in distribution, aggregation, research or technology, our guests will bring their light on the emerging sector of de-centralised flexibility services.

This event will include four presentations and a Q/A session, we’re looking forward to your participation.

Please register at:


Our speakers:


We welcome you to join us to hear these knowledgeable companies share their experience regarding Demand Response in smart cities in Europe today!

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SEDC Webinar: Demand Response in the residential sector (Sept. 26th)

Posted on: September 11th, 2014 by webstamp No Comments

Residential consumers hold one key role in the energy transition. As intermittent renewable energies continue to develop, the need for the demand of electricity to adapt to these fluctuations becomes vital for the electric system. Today, programmes and devices are already in place to enable households to play an active role.

Listen to 3 leading companies in this field and learn about how to engage households in Demand Response programmes. Specialised in aggregation, research or technology, our guests will tell us more about the key requirements to unlock the benefits of an active demand-side.

The SEDC webinar includes:


We welcome you to join us to hear these knowledgeable companies share their experience and insights regarding Demand Response in the residential sector in Europe today!


Presentations from the event can be downloaded by clicking HERE

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New SEDC members: Cuculus, Delta-ee and Unión Fenosa Distribución!

Posted on: June 16th, 2014 by webstamp No Comments

SEDC PRESS RELEASE – June 2014, Brussels

The Smart Energy Demand Coalition (SEDC) is delighted to welcome Cuculus, Delta-ee and Unión Fenosa Distribución as new members.

These three companies will join SEDC membership which represents wide-ranging sectors of the European electricity industry – energy service providers, utilities, sustainability and industry associations, technology companies, and consulting and research organizations.

Cuculus GmbH develops, implements, operates and supports server-based Smart Metering and Smart Home software solutions based on the open and meter vendor independent ZONOS platform. The product portfolio includes Advanced Meter Management (AMM) and Meter Data Management (MDM) systems enabling clients to work with the smart meters and communication solutions of choice. Cuculus’ end-to-end solutions enable grid operators, energy suppliers, and other related parties to upgrade their operations and to be ready for the energy transition. Since its founding in 2007, the company has grown continuously and has implemented numerous projects in many countries.

Kjartan V. Skaugvoll, CEO of Cuculus, says: “European consumers pay a high price for the transition to renewable energy. These costs are growing rapidly and are causing great concern. Enabling dynamic pricing for consumers will reduce energy bills substantially and keep the energy transition affordable. We believe that this will reduce the cost of the energy transition by at least 50%. Through our membership in the SEDC we want to contribute to making this possible”.

Delta Energy & Environment are experts in heat and distributed energy.Delta-ee is a research and consulting company that provides its clients with information, insight and advice on international markets for heat and distributed energy technologies, including in the field of flexible energy demand systems in residential and non-residential applications.

Michael Brown, co-founder and director of the company says: “Delta-ee has joined the SEDC as we see a clear fit between the growing demand for our research on the dynamic markets for intelligent energy management systems in residential and commercial buildings, and the expanding and successful work of the SEDC across Europe”.

Unión Fenosa Distribución,the electricity distribution business in Spain, includes regulated electricity distribution activities and measures associated with network services for customers, mainly connection rights, measuring consumption and other measures associated with third parties accessing the distribution network. The main figures of UFD comprises: 4.6 million electricity supply points, a 6500MW peak demand, 3500MW DG connected to the distribution network,  370 primary substations, 40.000 secondary substations and 118.000 km of lines.

David Trebolle, Manager Active Networks says “The new system services expected from demand side participation will be key for the distribution electricity system. UFD sees this evolution as crucial to fulfill 20/20/20 targets and is happy to join SEDC and actively contribute to items like demand side management to make this evolution happen successfully”.

Jessica Stromback, Executive Director of the SEDC, states “we are delighted to welcome companies from these diverse sectors. SEDC’s broad membership is key for its credibility as a united voice of the demand-side industry. Cuculus, Delta-ee and Unión Fenosa will strengthen SEDC’s expertise and representativeness in the area of smart energy demand

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DNV GL, NEC Italy and Panasonic join the SEDC!

Posted on: March 12th, 2014 by webstamp No Comments

SEDC PRESS RELEASE – 3 March 2014 – Brussels


The Smart Energy Demand Coalition is delighted to welcome DNV GL, NEC Italy and Panasonic as new members.

The SEDC, Europe’s industry group dedicated to promoting the requirements of demand side programmes in the European electricity markets, now consists of 47 members. SEDC’s members come from across the energy value chain: from retailers and aggregators to IT companies and consultancy firms.  Jessica Stromback, Executive Director of the SEDC states: “We are delighted to welcome these three cutting edge companies, DNV GL, NEC and Panasonic, as SEDC Members, and see our mutual cooperation as contributing to the development of the European Smart Energy Demand in a manner which empowers consumers, lowers costs and increases system efficiency. This industry involvement represents an exciting future for all of us and an increasing trust and belief in the future of Smart Energy Demand in Europe”.

DNV GL. Following the recent merger between DNV and GL, DNV GL now forms the world’s largest ship and offshore classification society, the leading technical advisor to the global oil and gas industry, and a leading expert for the energy value chain including renewables and energy efficiency. To the energy value chain, 3,000 DNV GL energy experts delivers world-renowned testing and advisory services including renewables and energy efficiency. Our expertise spans onshore and offshore wind power, solar, conventional generation, transmission and distribution, smart grids, and sustainable energy use, as well as energy markets and regulations. Frits Verheij, Director Smart Energy Cities, DNV GL stated: “The energy transition towards a smart grid type of energy system requires serious efforts and close cooperation from many industries, academia, interest groups, and (local) governments. DNV GL is happy to join SEDC and actively contribute to items like demand side management to make this transition happen successfully”.

NEC Italy, subsidiary of NEC Corporation, hosts the Competence Center of Energy solutions for the EMEA market. NEC products and solutions in the field of energy include batteries for EV industry, cloud-based networked charging facilities, energy management systems, storage solutions for grid, buildings and communities. NEC Italy supplied large-scale energy storage systems to the major utilities with the aim of improving service quality and continuity for alternative energy generation. “Our membership in the SEDC confirms that NEC believes that European energy market has a massive potential and strong growth prospects” said Ugo Govigli, Vice President of Smart Energy Solutions at NEC Europe. Luca Pellizzari, General Manager of the Division, underlined NEC’s interest to be involved in the development of the Smart Grid with main Utilities and technology Providers and added: “SEDC is doing a series of important activities for the purpose of building a technologically advanced, efficient and consumer-oriented energy market in Europe”.


Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen (68 billion euros) for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. “The large scale integration of intermittent renewable energy sources coupled with the development of the smart grid are making a big transition in the Energy System nowadays. Our membership in SEDC confirms our commitment to make this transition happen successfully”, said Dr. Alaa Mohd, Senior Manager in Energy Solutions.

Jessica Stromback, Executive Director of the SEDC, underlines the interest of multinational companies in the European market: “This increasing interest enhances the potential for investment and growth of the Demand-side market”. She adds, “having these leaders in consultancy, technology and IT systems within the SEDC, is definitely an asset and we are looking forward to our co-operation to enable smart energy system in Europe”.


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Webinar: ‘Demand Response & Buildings’ (Feb. 6th 2014)

Posted on: February 4th, 2014 by webstamp No Comments

Commercial buildings are of particular interest given the significant load shifting potential they possess. The sector represents 30% of European load and on average these buildings can shift a minimum of 4% of their load, up to 15%. Moreover, the flexibility available in the commercial buildings sector is more readily exploitable than the residential sector where individual units and loads are small and more inelastic, and the industrial sector where production processes can be inflexible or complicated to on adjust.

The goal of this Webinar is to provide an overview of the potential and barriers for Demand Response in commercial buildings in Europe.This webinar will bring together speakers from 4 leading companies in the sector. They will provide their views about viable business models; technologies involved; successful experiences and main difficulties.

Our speakers:

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A full set of presentations from the webinar can be downloaded HERE


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Smart Utilities ANZ

Posted on: September 19th, 2013 by webstamp No Comments

25-27 November 2013, Melbourne, Australia

The 11th Smart Utilities Australia & New Zealand 2013 is the region’s largest conference and exhibition for electricity retailers, distributors and water utilities focusing on the latest approaches, technologies and solutions to improve electricity and water networks’ efficiency in a cost-efficient, environmentally and customer friendly way. The targeted, large scale exhibition will provide an excellent opportunity for visitors to get informed about the latest technologies and solutions to make their next steps more successful and to better prepare themselves for the ultimate Smart Utility.



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European Utility Week

Posted on: September 19th, 2013 by webstamp No Comments

European Utility Week is the annual landmark event of the European energy calendar bringing together all significant market forces and stakeholders under one roof. European Utility Week unites the three large-scale events Metering, Billing/CRM Europe, Transmission & Distribution/Smart Grids Europe and Smart Homes under one single banner. As a member, register here for your 20% discounted full conference pass, or visit the exhibition with a free entrance ticket.


European Utility Week

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“A Demand Response Action Plan for Europe”

Posted on: September 9th, 2013 by webstamp No Comments

The SEDC is proud to announce the publication of

 “A Demand Response Action Plan for Europe”


BRUSSELS, 3 July 2013

The Smart Energy Demand Coalition (SEDC) is happy to announce the publication of its “Demand Response Action Plan For Europe”, a step-by-step guide for industry participants and policymakers.

Outside of Europe, markets such as Canada, Australia, South Korea and the USA already have significant levels of Demand Response participation in their markets with 29.5 GW of flexible load available in the USA alone – the equivalent of 30 nuclear power plants. In 2012 American businesses and homeowners earned over 2 billion Euros in direct revenues from Demand Response over and above bill savings and avoided investment.

SEDC Chairman Chris King notes, “Demand Response eases the integration of intermittent renewables and improves network capacity through providing a competitive, reliable and clean source of market flexibility.  It will be central to Europe’s energy transformation. The European Commission has recognised this fact through its strong support for Demand Response in the Third Energy Package and the Energy Efficiency Directive.”

Today, in Europe while residential Demand Response programs can require public investment, Commercial and Industrial programs are technically and economically viable now (provided markets revealing Demand Response value are in place). Jessica Stromback, Executive Director of the SEDC, states: “In practical terms this means that hundreds of millions of Euros could be directed toward local economies and support local business (hospitals, schools, hotels, office buildings, industries, etc.) through Demand Response earnings.” She continues: “Yet our regulation was written for power plants only and does not take consumer oriented programs into account, this means we have inherited a repeated pattern of historical regulatory barriers stretching across almost the entire European Union.  They block consumer participation in the energy markets and they block the earnings that could be made”.

The purpose of the SEDC “Demand Response Action Plan for Europe” is to provide an overarching industry guide for market participants and policy makers as they re-design our electricity market regulation in a way that enables Demand Response and maximizes consumer benefits. In order to accomplish this, the SEDC has worked with its industry experts to provide practical and actionable guidelines for cost-effective program development in a four-step process: 1) Involve Consumers, 2) Create Products/programs, 3) Develop measurement and verification requirements, 4) Ensure fair payment.  It ends with a call to the European Commission to oversee the coordination of regulatory initiatives and the creation of Demand Response targets at Member State level. 

“A Demand Response Action Plan For Europe”will support efforts by policy makers and industry representatives looking to enable consumer participation and benefits through Demand Response within their own markets.


You can download the document here.

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SEDC Annual Report 2012-2013

Posted on: August 23rd, 2013 by webstamp No Comments

The following is an Annual Report to SEDC members on activities and accomplishments of the Coalition to date.


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Europe’s data privacy laws threatens energy management programmes

Posted on: May 16th, 2013 by webstamp No Comments

The EU’s proposed Data Protection Regulation could eliminate 95% of the potential energy savings through energy management programs.

BRUSSELS, May 16, 2013

Today, the Smart Energy Demand Coalition (SEDC) released a position paper explaining how data access policies can fully protect consumer data privacy while enabling consumers to reap the energy efficiency benefits as promised by European energy policy.

While fully in support of strong data privacy protection, the SEDC calculates that Europe could lose 95% of the hoped-for energy efficiency benefits from empowering end-users into feedback programmes offered via smart metering and energy management technologies through the General Data Protection Regulation.

Currently retailers have the automatic right to only one bi-monthly meter read for billing purposes, this is of minimal value as far as any type of energy efficiency or information is concerned.  In contrast, energy management programmes enable energy service providers and retailers to provide consumers with informative bills and reports on actual consumption (these can include charts of consumption throughout the month, comparisons to prior months, comparisons to houses of a similar size along with bespoke energy saving tips, etc.).  In markets where such information is offered to all automatically, studies have demonstrated that 80% of consumers review such informative bills and consumption reports and reduce their energy consumption by 2-3%. Where real-time data is provided and viewed by consumers, the savings average 9%. In Europe, just 2-3% savings would create 20 -25 TWh of savings, equaling 45 power plants.  This equals 3 to 4 billion EUR at current average retail prices to consumers of 0.15 EUR per kWh.

However research by the SEDC shows that a default opt-in service will result in such information be provided to only 5-10% of consumers.  The majority of consumers will not take the initiative to ask specifically for access to their own data. If only 5 % of the population was signed up for such a service, the savings amount to only 1.25 TWh. The benefits are therefore reduced by 95%.

Damaging the market for consumer services: The default mechanism in the current EU draft data protection regulation, may not allow consumers access to their own data – even data they have paid to have measured.  This is due to market realities ignored within the suggested regulation.

Default opt-in mechanisms require consumers to proactively ask for access to their own consumption information. At the same time it is often difficult and expensive to gain the customer’s attention – consumers do not value their data until they have had the opportunity to engage with it.  The high marketing costs required for opt-in programs quickly destroys the business case and can remove industry interest in providing services. Contacting a customer and obtaining their permission to opt-in costs over 10 Euros, based on historical opt-in rates.  In contrast, an electricity retailer may earn only 7-13 Euros per year on a given home.

Philip Lewis CEO of VaasaETT, a global energy think tank, states, “If the business case for energy efficiency services is removed or if no programs are offered – data privacy laws will ensure NO effective services will be available.  Consumers will therefore be blocked from accessing their own interval data – interval data they will be paying the utility to measure.”

Metering benefits and energy efficiency goals: For the EU to achieve its energy efficiency goals in the energy transition and its climate change strategy, it must avoid the negative market consequences of an unnecessarily strict data protection regime on its energy policies.  Most of the Member States have performed cost-benefit analyses of intelligent metering, and most have found the result to be positive. Critically, those business cases assume the availability of interval data for multiple uses, from making dynamic pricing possible for consumers to load forecasting, settlement, efficient grid operations, renewables integration, asset optimization, and other benefits.

Jessica Stromback, Executive Director of the SEDC points out that “European policy makers must recognize the potential risks to energy efficiency benefits and consumer data access from restrictive data protection proposals.  This is an artificial conflict between efficiency and privacy which is unnecessary and should be resolved.”

Conclusion: We cannot overemphasize our agreement with the need for data privacy and security; this issue regards data access, by entities providing electricity service to customers and who require use of the data for legitimate interest and to meet European Union directives. We believe the EU should ensure Distribution System Operators can gather the needed data to ensure the efficient use of their systems. We believe also that 3rd party suppliers and energy service providers must have data access in order to fulfill the terms of their contracts and public obligations concerning energy efficiency.

The current Data Privacy Measurement does NOT guarantee these requirements and should therefore be strengthened.

You can download the SEDC position paper here

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